Who are we ?

The Auvergne Rhône-Alpes Region has set up a Route Committee on the Via Allier, bringing together some forty partners, in order to coordinate the development of the route and to implement joint projects. 

The Regional Council leads the Technical Committee in charge of matters relating to the infrastructure and equipment. The development work on the route is carried out by the contracting authorities through which the route passes. 

Auvergne-Rhône-Alpes Tourisme leads the Marketing Commission, which is responsible for issues relating to the promotion and development of tourism and brings together the 3 regional and 5 departmental tourism committees concerned, the tourist offices and the tourism departments of the towns and cities crossed by the route.